Selected work / 2026
DIY Depot
A bold, practical brand identity for a local hardware retailer, combining a distinctive logo, cohesive visual system, and high-impact shopfront signage.
- Services
- Brand identityPrint & signage
- Industry
- DIY & Hardware Retail
Approach
A Clear Brief.
A Considered Response.
Work delivered
- Logo Design
- Brand Identity Kit
- Shopfront Signage
01 The challenge
DIY Depot needed a clear, memorable identity that would feel dependable to trade customers while remaining approachable for everyday home-improvement shoppers. The brand also had to work consistently across small digital applications, printed materials, and large-format shopfront signage.
02 The approach
A distinctive identity was built around a paintbrush sweeping across a simplified house form, bringing the store's practical expertise and product range into one recognisable mark. Deep teal communicates trust and durability, while bright orange adds energy and visibility. The system was developed into a flexible brand kit with logo variations, icon treatments, colour guidance, and construction rules, then translated into bold shopfront signage designed to be read quickly from the street.
Project highlights
- Distinctive Custom Logo
- Complete Brand System
- High-Visibility Shopfront
- Consistent Retail Identity
Details
Made To Be Seen.
Logo Design
Created a distinctive logo that combines a paintbrush with a simplified house silhouette, immediately communicating DIY, decorating, and home improvement. The bold geometry remains clear across signage, print, and small digital applications.
Tools & production / Adobe Illustrator · Logo Design · Vector Artwork
Logo Design / 01
Brand Identity Kit
Developed a complete visual identity system covering logo construction, colour palette, monochrome variants, spacing, and standalone icon applications. The system gives DIY Depot a consistent, recognisable presence across every customer touchpoint.
Tools & production / Adobe Illustrator · Brand Guidelines · Colour System
Brand Identity Kit / 01
Brand Identity Kit / 02
Shopfront Signage
Designed high-impact shopfront signage that pairs the new identity with a concise product-and-service message. Strong contrast, generous spacing, and large-format lettering improve street visibility while making the store feel established and professional.
Tools & production / Adobe Illustrator · Large Format Print · Signage Design
Shopfront Signage / 01
Services
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