DIY Depot
A bold, practical brand identity for a local hardware retailer, combining a distinctive logo, cohesive visual system, and high-impact shopfront signage.
The Challenge
The Brief
DIY Depot needed a clear, memorable identity that would feel dependable to trade customers while remaining approachable for everyday home-improvement shoppers. The brand also had to work consistently across small digital applications, printed materials, and large-format shopfront signage.
The Approach
The Delivery
Logo Design
BRANDING
Created a distinctive logo that combines a paintbrush with a simplified house silhouette, immediately communicating DIY, decorating, and home improvement. The bold geometry remains clear across signage, print, and small digital applications.
Brand Identity Kit
BRANDING
Developed a complete visual identity system covering logo construction, colour palette, monochrome variants, spacing, and standalone icon applications. The system gives DIY Depot a consistent, recognisable presence across every customer touchpoint.
Shopfront Signage
Designed high-impact shopfront signage that pairs the new identity with a concise product-and-service message. Strong contrast, generous spacing, and large-format lettering improve street visibility while making the store feel established and professional.
Logo Design
Created a distinctive logo that combines a paintbrush with a simplified house silhouette, immediately communicating DIY, decorating, and home improvement. The bold geometry remains clear across signage, print, and small digital applications.
Technologies
Brand Identity Kit
Developed a complete visual identity system covering logo construction, colour palette, monochrome variants, spacing, and standalone icon applications. The system gives DIY Depot a consistent, recognisable presence across every customer touchpoint.
Technologies
Shopfront Signage
Designed high-impact shopfront signage that pairs the new identity with a concise product-and-service message. Strong contrast, generous spacing, and large-format lettering improve street visibility while making the store feel established and professional.
Technologies
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